How to set up and optimise your Google Business Profile

A step-by-step guide to claiming, completing and keeping your Google Business Profile up to date, so nearby customers find you.

Your Google Business Profile is often the first thing a nearby customer sees. A complete, accurate profile helps you appear in local search and on Google Maps.

1. Claim and verify your profile

Search for your business on Google Maps. If a listing exists, claim it; otherwise create one. Google will ask you to verify that you run the business.

2. Get the basics exactly right

  • Use your real business name, with no extra keywords.
  • Choose the most specific primary category.
  • Keep your name, address and phone number identical to your website and other listings.
  • Add opening hours, including holiday hours.

3. Add services, photos and a description

List each service, upload real photos of your premises, team and products, and write a short description of what you do and who you serve.

4. Keep it active

  • Post updates and offers regularly.
  • Ask happy customers for reviews and reply to every review.
  • Answer questions in the Q&A section.

Want us to do it?

Google Business Profile and local SEO setup is ₹12,000 one-time (excl. GST).

Free, no obligation

Get a free website & growth audit

Share your website, store or social page. Within 24 hours we send you a short, practical review of:

  • Mobile experience, speed and Core Web Vitals
  • How easy it is to enquire, call, WhatsApp or buy
  • GA4 and conversion tracking: what is and is not measured
  • Google Business Profile and local search basics
  • Three priority fixes, and which package (if any) fits
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